one billion active? are you sure? I have two accounts and one of them was a joke account from the get go, the other I haven't used in months. But that's 2 "active" profiles in the stats right there, I constantly get email for them.
I appreciate the jest of your comment, but I think it's a bit disingenuous to dismiss the 1 billion number because a small fraction of users may have multiple accounts.
Because let's be fair: Facebook is one of the very few companies that announces active users, with a fairly clear definition of what they mean by "active". At this point they're likely to have more accounts (including unused ones) than there are people alive so it would be silly now, but they've virtually always used the active metric.
> They only have 500-600 million accounts (and not all of those are active).
Nope, we have 800+ million monthly active users (logged in w/i the past month). On one day, we had 500+ million active users in a single day. Though I don't know the exact number, it's probably safe to assume that not every account was logged into in the past month (people pass away, etc.), so the number of accounts is probably larger than 800 million.
That's 500 million daily active users - they ave nearly a billion monthly actives, and the total number of user accounts wasn't mentioned in the article.
I don't believe they have 800 million. I think an active account counting as "an account that has logged in within 30 days" is skewing the stats beyond belief.
I would love to understand what the 300 million number actually means. Does that mean they've signed up 300 million users but only half are active or some other percentage or do they actually have 300 million active users..?
I have 6 accounts, and use just 1, and that too once every 2-3 months.
I'm guessing the active accounts follow a Zipfian distribution; and probably the most active ones are bots and corporate accounts (managed by teams of people).
You might be confusing their reported numbers with total inactive accounts. They regularly report their Monthly Active Users which have been >1B recently.
Those 10M users are in fact 10M accounts. Given that some people have multiple accounts, given that some accounts are for bots, given that some people opened accounts just to test it and never to be seen again, real active users might be a lot less than 10M.
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