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Most applicants will be approved instantly. There are some circumstances, such as the specifics of your business model, that may require a brief manual review. At most this will take 1 business day, but many reviews will be much quicker.

The good thing about doing this upfront is that you don't have to worry about running into any issues (like unexpected shutdowns) as your processing ramps up.



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Most valid applicants will be approved instantly. There are some circumstances, such as the specifics of your business model, that may require a brief manual review. At most this will take 1 business day, but many reviews will be much quicker - as fast as 20 or 30 minutes.

The difference between Braintree and others is that when we say yes, we mean it. That means your business is good to go from day one and you won’t have to worry about paypal-like shut downs.

Kristi from Braintree


That's great! Not sure if you saw this answer to @davidandgoliath where I elaborate a little more on our process:

Most applicants will be approved instantly. There are some circumstances, such as the specifics of your business model, that may require a brief manual review. At most this will take 1 business day, but many reviews will be much quicker - as fast as 20 or 30 minutes.

The difference between Braintree and others is that when we say yes, we mean it. That means your business is good to go from day one and you won’t have to worry about paypal-like shut downs.

Kristi, Braintree


I've just concluded a deal with bizfilings.com, and have been completely impressed. They're the best bang-per-dollar and very professional. It takes around 24-36 hours to get the approval going (they do the name check and then manually review your papers to make sure nothing is amiss). One - two weeks later, you'll have scanned PDFs of your approval available online + hard copies via snail mail coming your way.

I had a first time approval come through this Saturday. It was only 2 - 3 days after it was submitted. I did think that was pretty fast.

I've just submitted one, but it can take up to 24 hours to approve.

From my experience it's a hit or miss. I just got an approval for an app I submitted on March 1st. That's the shortest time (6 days) I had to wait for an approval.

24 hours? You were lucky! When I requested approval it took a week

4 days for approval? That's pretty fast.

According to http://appreviewtimes.com, the average wait time for approval in the Mac App Store is 1 day

I work at a payment processor (PowerPay) and we typically approve or deny applications within a day as long as we have all the required information.

I recently had a game approved and the entire review process took less than 4 days. After it was approved, it took about 6 hours for it to show up in the store.

This was my first app so I figured I'd be waiting at least a few weeks. I was happy (and very surprised) to see it accepted so quickly.

I have no real idea of what causes the varying review times.


Thank you, this is very useful information.

That's pretty quick actually, didn't expect that they'd be so fast.

Edit: I'd be pretty interested if other developers could share their experience with the approval process too.


It can be quite fast but no guarantee about it. I believe you have limited # of those urgent review requests. It was something like 2 per year.

its been getting very quick lately, most of my submissions lately have been less than 4 days. But I can't confirm the 1 day review time yet.

The quickest I've ever had was about 8 hours, but that was an expedited review.


It doesn't really take that long on a day to day basis. It's the review period which can take a while.

How long does it usually take for the approval process and to get offers?

In my experience, rejections for missing some rule tend to happen very quickly. Not sure about the longer reviews though. Our current app has been in review for 26 hours now, which is the longest I've ever seen one go.

I was wondering if there was a difference for company or individual developers?

We registered as a company and just getting the legal department to allow us to submit took 4 weeks. After that the review of the application "Stay Tonight" took only about 2 weeks, but it did not show in a AppStore search for 2 more weeks. In fact we had to report an incident for it to show up in a search. Then the date of availability was left to the approval date and not the discoverability date, so we never showed in the new app section. So it took about 8 weeks, not too bad.


Yes. I've gone through the process just to be safe. Took less than 24 hours to get approval.
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