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It didn't have to cause any harm; Zazzle did not have to react the way it did.

Yeah, maybe their lawyers advised Zazzle "not to risk it" and take down all the pi products. That is what lawyers are paid to do, but that doesn't make it the right business decision.

Lawsuit are not the only risk; by acting so foolishly, Zazzle pissed off a bunch of customers and generated a ton of bad press for themselves.



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I'm skeptical they could even avoid liability in the first place. Products liability is hard to avoid.

The point isn't that the lawsuit is going to ruin the company. It's that the lawsuit is going to cost the company money in almost every case where it happens, no matter how frivolous the lawsuit. The smart choice for the company is to limit risk factors for having to face a lawsuit.

Also a possibility: They did not sue because the cost of litigation is more than the revenue lost from the widget.

AFAIK you can't weasel your way out of product liability like that.

Yes. I understand that lawyers in a big corporation have a big responsibility to minimize liability because it measures in the billions. In this case they totally failed to take into account the direct damage this will do to their brand perception. If the press decides to pursue this, it's going to hurt them badly.

They'd get sued? Really?

The copying invalidates the claim that the original device was harmful.

It was safe enough that they decided to literally copy it. Unless they can provide contemporaneous evidence that they felt there was a specific aspect of it that was harmful.

At this point it seems like the only reason they said it was harmful was to avoid franchisees from using it, which would quite clearly qualify as defamation.


Yes, that was me asking the question. Thanks for the answer.

I think now I understand where you're coming from. Wouldn't competitors have a good reason to sue? The damages appear obvious.


Well, threatened with legal action and wasn't up for fighting it. It didn't get as far as him being sued, and while I can't blame him in the slightest for that choice, I would have been absolutely fascinated if it did go to court. A compatible reimplementation of something that's being sold to emergency services being slapped down because it's compatible sounds like the sort of thing useful precedent could have come out of.

You're right in that the origins of the case are pretty stupid. And yet what the big Z did was pretty flagrantly illegal, which is how they got the 65m to begin with. And then he (apparently) did more illegal stuff.

So you're right, one lesson to be learned is 'don't hire some schmoe to build your revolutionary product'.

The other lesson to be learned is 'doing flagrantly illegal things with revolutionary products will get you sued for millions of dollars or worse'.


You can't sue if a product doesn't work as intended and results in harm?

They only did that because they got sued.

The legal liability was too much to stomach. Look at the lawsuits against Mega.

> What would they sue them for? Not adequately meeting requirements of niche markets?

These people would lose their very lucrative business. They'd let their lawyers figure out something to sue for, but the decision to find some way to sue would be based on the prospect of losing sales, not on knowing what legal wrong they had suffered.

Remember SCO? They kept up that lawsuit for about a decade. Good lawyers can find some reason to sue.


I'm not sure about zero risk there but I'm not sure many companies would bother with litigation anyway.

But I mean, you see what’s wrong here right? The lawyers thought about it from the angle of who’s actually responsible, but realized that suing that company probably wouldn’t accomplish much lasting change. So they made up reasons to also sue popular tech companies, in hopes that embarrassing them will help serve the lawyers’ goals. That’s not how the process is supposed to work.

Why would they lose a lawsuit over it?

Aren't they now liable to be sued by their customers though?

It says right in the post why they were afraid of being sued.
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