Hacker Read

SlipperySlope · 2015-01-23 18:22:02+00:00

Yet another legacy brand disrupted and destroyed.

Giorgi | karma 411 | avg karma 0.72 · | 2023-02-15 00:30:09

Way to kill a brand

vesrah | karma 543 | avg karma 4.38 · | 2019-08-08 19:20:52

By then the damage to the brand has already been done.

shadow-banned | karma 19 | avg karma 0.76 · | 2020-01-19 18:45:54+00:00

Please, anyone let this be a lesson: you can destroy a brand that took decades to build in a matter of months.

kyt | karma 134 | avg karma 2.79 · | 2012-09-24 21:58:00+00:00

Too little, too late. Their brand is tarnished forever and they'll never recover.

NicoJuicy | karma 10294 | avg karma 1.47 · | 2023-06-30 16:53:44

That will most definitely destroy the brand

goto11 | karma 5786 | avg karma 2.51 · | 2021-02-05 06:08:31

How do you know? It certainly did long term damage to the brand.

Hackbraten | karma 2538 | avg karma 2.12 · | 2023-10-02 06:42:04

Why are they throwing away an established, reputable, widely recognized brand? I wonder what one plans to achieve with that move.

RantyDave | karma 1055 | avg karma 1.83 · | 2020-01-28 00:28:41+00:00

Oh, I think they recognise the damage to their brand.

jacktribe | karma 778 | avg karma 14.96 · | 2024-05-09 02:54:47

It's not that simple. Something like this hurts the brand.

1270018080 | karma 701 | avg karma 1.12 · | 2021-11-15 20:27:01

Is the brand that bad? I guess they won't be around for much longer.

phene | karma 61 | avg karma 0.74 · | 2012-07-20 21:22:32+00:00

It's a dead and despised brand and they're going to have one hell of a time trying to resurrect it. I doubt they can.

Twirrim | karma 9819 | avg karma 4.87 · | 2019-11-03 20:40:54+00:00

That was under previous owners. They've since been bought out by a company that actually gives a damn. Unfortunately there's a good argument for too little, too late. The damage to the brand's reputation is immense.

M_Grey | karma 7070 | avg karma 3.06 · | 2016-10-07 02:45:36+00:00

I think it's too damaging to the long-term value of the brand.

cm2187 | karma 24483 | avg karma 3.15 · | 2019-02-13 04:53:41

I wonder how they thought that it was a good idea to capitalize on a brand that they previously damaged beyond recognition.

karmakaze | karma 8189 | avg karma 1.25 · | 2023-12-04 13:26:35

At this rate of poisoning the brand, it's almost time to take-the-money-and-run.

hirako2000 | karma 1081 | avg karma 1.38 · | 2022-03-22 11:17:10

'Be what's next', or how to ruin the brand of a 7.5B acquisition.

pjc50 | karma 93685 | avg karma 3.72 · | 2020-05-05 06:02:30

Realistically that means no brand lasting longer than about ten years, and the total elimination of lots of century-old brands that people have fond relationships with. It's a stupidly excessive hammer that fails to address the real problems. And it's probably going to suffer the obvious free speech challenges.

shwash | karma 10 | avg karma 1.0 · | 2017-01-05 16:06:37

They've been killing the brand name anyway with lower-quality products over the past few years. If they continued in that direction the brand wouldn't be worth anything.

rswail | karma 3347 | avg karma 2.51 · | 2021-04-24 06:57:18+00:00

Producing crappy, noisy, stupidly big, and overpriced products is what destroyed the brand.