Hey, that's what I thought too, but you do need someone to sell customers and investors on the concept. Also it sounds like he had a huge product and project management role as well.
He's working smarter not harder. Finding a market and then delivering what they want, which is old news in business. He's just being tech savvy about doing it online. Most entrepreneurs build something they want. He's building a products that he has empirical proof someone else wants.
according to his twitter page he has a company that is "a digital word of mouth agency", "a social technology builder", "a social media marketing practitioner", "an experimental marketing producer", "a content creation machine", and "an idea foundry"
so he doesn't really make anything, he just markets what other people make?
Sounds like a really interesting person, I expect you could hook him into a support network of developers, marketeers, and brand managers and his insights would start supporting an entire mini-industry, like Pierre Cardin, or Ives St Laurent.
Like the link. Started with one product and was willing to loose a few grand, now has about 5 products doing really well. He just went over to China to meet people to expand into new products.
The 6 years of development of the product was done in his free time while he's working full time. The product has become a well-oiled money machine (however little) now that he doesn't need to pay a lot of attention. It's a nice additional income stream.
Some data from his cv:
- He has 7 patents (some of those owned by Mitsubishi)
- He got over $ 600k on license fees and sales revenue from institutions.
- His small business Little Great Ideas Inc. got $250 k in gross sales.
Sounds similar to startup'ing to me...
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