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"Sponsor Content" - so, HN is linking to a paid advertisement


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> SPONSOR CONTENT

well, look at the HN sponsor and the advertisement for companies around here....

Not sure that many sponsors will be happy to keep sponsoring the content if they'll get "sponsored"(pretty much nofollow) link.

And surely they could just make a call to not run ads against a community/non-profit story?

Is it not unlike Microsoft donating product as sponsorship? (e.g., $100k non-profit sponsorship turns out to be in-kind provision of MS Office licenses.) That's often viewed critically by many on HN.


Sponsored content.

This must be sponsored content?

What channels are you watching? The channels I follow state "This video is sponsored by..."

the article is sponsored content

Affiliate link, not a sponsor. It's a common ruse by YouTubers, to refer to them as sponsors to suggest that there's a commercial relationship when there isn't.

Aren't the FCC in the US pretty strict about requiring you to specifically tag paid material?

This could just as easily be paid advertising as a joke (zoom is getting most of the news cycle for 'meetings' atm, so it's the topical product to joke on). And in some countries I'd more easily believe it's paid but I see a lot of work even creators/youtubers have to go into to explicitly declare sponsorship's I'd just be surprised.

If that's not the case please let me know!


The image in the article says "Sponsored"

I hope that wink is a realization that sponsored content (in the form of "Show HN" and the linkbait submitted by heavily interested parties) has already arrived.

I once remarked to an editor (reporter) for a tech news site (appearing occasionally on HN) that a specific channel there listed itself as specifically sponsored.

Their response: I'm glad to hear we're <doing it for money> and not <giving it away for free>.

(Using words beginning with 'W' and 'S' respectively for each concept.)


Aren't they still going to have the "here is announcement from our sponsor" kind of ads?

I don't fully agree with you. There are some channels that do sponsorships well: Jay Foreman, Tom Scott, etc.

There are some that do it terribly: Kursgesagt recently, Wendover productions (I hate deceptive segues), etc.

You can see more about my thoughts on this here: https://news.ycombinator.com/item?id=20780728

I guess it's a personal choice, but I prefer tracked ads that are properly labeled and not deceptive to integrated sponsorships and product placement any day. The real fear is that an extension like this will encourage even more deceptive and hard to skip sponsors (embeded product placement).

- Developer


Thanks for the advice! I am pretty new to the HN side of things, so appreciate it!

Yeah the sponsors could maybe be more subtle or obvious that they're sponsors!


All sponsored content is indicated as such.

I wonder who could tell if the sponsored content was seen or not seen by any viewers... As far as I can tell the content creator gets their share once they reference the sponsor segment.

Are you talking about YouTube ads or sponsorings ? I'm talking about sponsors that are mentioned in the video by the creator.
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