The Tumblr-account-turned-agent-of-social change doxes people who post racist, homophobic, or otherwise bigoted remarks to their social media accounts. RGF then shares their personal information so that followers can contact said bigots' employers and get them fired...

In fact, that’s the exact tragedy that befell Brianna Rivera after her ex submitted a fabricated screenshot of her Facebook page peppered with racist remarks about Ferguson...

So yes, this Kickstarter is/was a spectacularly bad idea.