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What the poster meant with that statement is that you don't need worry or obsess about the long term reaction of all your hundreds or thousands of followers/friends/acquaintances and what they will think the way you do with something like Facebook (really any other network). In my opinion, this is a major problem with those sites. You automatically and subconsciously become your own personal "brand manager" and "self-marketing team", and are subjected the output of everyone else on the network who is doing the same thing. It's greatly magnified version of the old "you only see everyone else's highlight reel" dynamic. A lot of studies are coming out with interesting results on this and related issues.

On Snapchat, the communications are all shortly lost to the sands of time, like most real-world interactions. This has a big effect on how people orient themselves with the app.

I'm not saying it is or isn't worth $XX billion, but it's not something to disregard without any thought.



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