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Likes should never be the measure of success when advertising on Facebook.


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Indeed, especially in this age when even authentic likes are arguably almost useless - any post on Facebook nowadays seems to need boosting to reach more than a negligible fraction of a page's likes.

But it's definitely worse when the likes aren't even authentic. Boosting posts to reach fake likes is a total waste of money, on top of the original waste to procure such likes.


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