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> The top of the SUV analogy is nice, but realistically most burgers are not terribly subtle flavor experiences coming from the brilliance of the meat substrate.

Are we talking about fast food burgers? Then yes, flavor country lives in the lab, not the burger. But this article seemed to be strongly hinting at a meat substitute, not just a burger substitute for fast food chains (which I agree with you, would be wonderful). If the flavor experience isn't coming from the meat, than why is it so hard to find a widely excepted meat substitute?

That's why it seems strange the author loaded up their burger with exquisite toppings to taste the meat.



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