> And if your theory that companies prioritizing results for profit would lose to companies that always prefer the best products, why is DuckDuckGo still in what... fourth or fifth place?
You'd need to argue that DuckDuckGo's search results are better; I don't think they are. That's what made Google first among many competing search engines, before there was even a clear business model in it. Today the incentive to outperform is bigger.
If a product Y definitely better than X comes along, and only Google Search fails to rank it higher, people will start thinking "I rather search on Bing too, as it finds better products in this category".
You'd need to argue that DuckDuckGo's search results are better; I don't think they are. That's what made Google first among many competing search engines, before there was even a clear business model in it. Today the incentive to outperform is bigger.
If a product Y definitely better than X comes along, and only Google Search fails to rank it higher, people will start thinking "I rather search on Bing too, as it finds better products in this category".
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