Some people have higher preference of political correctness, smooth behavior and strong, likable speeches. Some feel bad/desperate enough to don't give a f__k about this and rather want to see a change in current not-so-bright-for-them situation. This kind of situation happens very often, all around the globe where you have elections.

Personally, choosing between spoiled amoral brat who didn't achieve much without daddy's cash and influence, and Clinton which is arrogant lawyer (where is the common lawyer hate when it matters?) apparently too deep in corporate pockets to ever see or solve anything real... well, I guess I would just pick a candidate that doesn't have a chance.

luckily not US citizen, so this is just outside view