There are two characters in the book. One rides a newer BMW motorcycle and only lets the technicians work on it and just wants it to work. The other has an older motorcycle that he just intuits how its operating, how it feels, what it needs. The former is afraid of technology and just sees it as a tool to get what he wants done (to get from A to B) . The latter values the feeling of the ride, the ritual of riding, the journey more than everything working out issue free etc.
Before this book I couldnt understand why Apple existed, it exerted so much control over its users, it abstracted away the intimate details etc. Apple appeals to users because so many of them are afraid of being intimate with their tools, they just want it to work.
I say i was a total robot because to me it was all about the facts. The fact was i could get a "higher spec" machine for less money and have more control over it. But I couldnt empathize with the Apple users. Now i get it.
Before this book I couldnt understand why Apple existed, it exerted so much control over its users, it abstracted away the intimate details etc. Apple appeals to users because so many of them are afraid of being intimate with their tools, they just want it to work.
I say i was a total robot because to me it was all about the facts. The fact was i could get a "higher spec" machine for less money and have more control over it. But I couldnt empathize with the Apple users. Now i get it.
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