That's because the real incentive FB and Twitter have is not to avoid PR fallout - and one side of american political spectrum has an upper hand in that battle.
For the demographic FB cares about, yes they lean left (which is what I am assuming you are getting at, and I agree with you that most of the time it's safe to just do left leaning PR). But Target openly supported bathroom access rights (left leaning) and have been met with a huge backlash from many right leaning markets which has materially impacted their bottom line with defections to Walmart and ecommerce.
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