The crux here is not really about semi-automation for highway driving in personal cars, but about companies that can only hope to live up to their investors' hype if they get rid of human costs, like Uber. And the idea that the capabilities of a car-for-hire could be fully automated to the point of removing any human from the service is utterly ridiculous to anyone who has ever seriously considered what that problem entails. Navigating a vehicle from point X to point Y via chaotic and ever-changing city streets and highways is the easy half of that problem.
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