I don't see how the consequences make it any easier to do or harder to say - hosting your own content is not only incredibly difficult to do in a secure manner, it's damn expensive. Economies of scale will always make it easier for there to be a few large content hosts as opposed to smaller, federated hosting done on the individual level (well, until better P2P methods are adopted but even then, we're talking massive amounts of storage space)
Not by much, once you understand the consequences.
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