It’s not due to cost of living, most of the software engineers straight out of school (in my cohort, at least) want to be in NYC or SF. Amazon does the bulk of their recruiting from new grads, so a large contingent of their workforce is disincentivized from working outside those areas.
Interesting. I hope to get a chance to visit the area again before too long. My entire childhood was spent in Keystone Heights; right up to adolescence when we left Florida. Wasn't sure if I was mis-remembering the paper mill :)
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