I used to work for a popular UK online bookmaker. The thing that a lot of these comments are missing is that bookies aren’t going to sell a product at a loss. They’re also not even selling the product you think they are (something akin to an investment).
Bookmakers sell excitement / entertainment - the thrill of the potential win is the product, and costs approximately 10% of what you can afford to stake.
Bookmakers sell excitement / entertainment - the thrill of the potential win is the product, and costs approximately 10% of what you can afford to stake.
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