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You can turn that argument on its head: you've never worked in consumer/media/ads because it's an abusive industry which self-selects for certain types of individuals that don't care about the privacy of others.

Nowadays they notice the public's displeasure and feel obliged to pay some lip-service, right before going back to abusing the trust of their customers.

I understand it's hard for marketing professionals to resist with so much pressure coming at them. That's why I think they should be supported by laws forbidding their abusive practices. Then it should be much easier to say no. Bonus: shostack wouldn't be bothered by all that cognitive dissonance.



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