Yes I think the next step to avoid that is to own your own domain name.
If you own your domain name you can have a provider die, and you'll still be able to re import your data on a new provider, assuming you're able to set up a DNS
And that's where you lose most non technical users I guess?
Mastodon (and I suppose ActivityPub in general) conflates hosting location with username. If I have a username like @bob@mastodon.social, then my stuff has to be accessible at mastodon.social's IP address (the A record).
Compare to email, where the MX record provides a layer of indirection. ActivityPub technically has a feature like this using a .well-known file, but it leaks into the user interface n unpleasant ways.
If you own your domain name you can have a provider die, and you'll still be able to re import your data on a new provider, assuming you're able to set up a DNS
And that's where you lose most non technical users I guess?
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