The ISP take payments from both sides independent of net neutrality. The claims are just bogus attempt
of trying to get popular support for their position. And their positions is that they should have every possible avenue of monetization available to them.
This exactly. The number of parties involved in any information transaction can be reduced to three: the consumer, the immediate producer, and the canonical producer. Prohibiting one of the participants from paying is not good for economic distribution of resources.
Whether or not this is "bogus" is political economics.
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