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Musk is a great startup CEO. But what Tesla needs now is an enterprise CEO.

And you can be an enterprise CEO and still innovate as a company eg. Apple, Microsoft, Mercedes-Benz.



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> Musk is a great startup CEO. But what Tesla needs now is an enterprise CEO.

I guess that’s the new meme about Musk now, but I see no reason to believe it. Plenty of startup CEOs have done well after their companies became enterprises. Larry Ellison and Bill Gates and Jeff Bezos are obvious examples. So is Steve Jobs, who came back to Apple after a decade of absence and rebuilt the company.


Some have, but what are the numbers on that? Do more handle the switch ok (not even great, but in the "The company isn't going to tank" sense), or do more have problems and need to be replaced, if only for a while?

Someone like Rick Wagoner? (CEO of GM 2000-2009)

I get what you're saying, but choosing from "business as usual" automotive industry leaders has a spotty track record.

Particularly where innovation is concerned.


Many traditional automaker executives are playing catch-up with Tesla with regards to electrification of transport. They're moving second, copying Elon Musk. There is some truth to the idea that Tesla can benefit from the experience of legacy automakers. It is why they have hired people who have such experience. Replacing the founder that the other executives are still in the process of copying though? Kind of crazy.

Especially since Tesla is not just a car company. They are making headway into utility scale energy markets, planning to get into roofing, and have a relationship which will likely help them in the disrupting-the-use-of-roads-as-primary-means-of-transport-by-the-elimination-of-traffic industry that Elon Musk is trying to get set up. It's very safe to say that the status-quo certified executives could still need to continue playing a game of following-the-leader.

While Elon Musk is saying that the only thing that matters is pace of innovation, legacy automaker executives are advocated for on the basis of their relationship with status quo. Tesla doesn't exist in a world with status quo. In a world with status quo, regulators force the automakers to acknowledge the impact of their work on climate change and they grudgingly change course. This has been happening over time. We've seen them faking emission test results. We've seen them producing compliance vehicles so that they have access to markets that are trying to convince them to actually do the right thing.

So yeah, I'm in total agreement with you.


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