I do. If you want to make your name, write or do something great. Broadcasting your own name suggests that there isn't enough substance to speak for itself. This strategy only works (if it does) until people realize you're doing it, at which point they lose respect for you. That doesn't seem like subtle or effective marketing to me.
Yup. This reminds me of when Microsoft decided to copy Apple's "Designed by Apple in California" packaging label with an uglier kitschy copy: "Hello from Seattle". http://www.joelonsoftware.com/items/2007/10/05.html This unknown name broadcasting is the equivalent of having to wear off-brand clothing labels. When I was a kid and wanted Nike stuff but my parents could only afford some store brand, I'd rather not have had the label than the dumb Nike-wannabe logo that was on the shirt. Putting the off-brand label just made everything cheesy even if the shirt itself was of similar quality to the real deal.
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