TikTok has some of the worst misleading and bizarre advertisements all over the internet. I'm kind of curious what their advertising budget is at this point.
Heavy sexualization in ads (for an app targetted 13-17 demographic, not to mention the amount of predator behaviour in Musically pre-merge/acquisition in general) vaguely reminiscent of the "play now, my lord" times, fake X-out/buttons, incessant screaming/volume differences, abuse-esque ads (child voice begging for help + black eyes, etc)
The ads contain content that would get YouTube uploaders demonetised and suspended.
I think that "taking off" is relative. We don't really know how much they are spending on ads at the moment to get all these installs, but I can tell you it's A LOT of money. This is not organic growth, and generally paying your way to the top doesn't work long-term.
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