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I too prefer the Beyond Meat burger to the Impossible Burger, but I don't know about a meat eater not noticing. I love meat - especially beef, but lately I've also been trying meat alternatives.

Just recently, I ordered an Impossible Burger, and it just left me wanting beef. It's not that it was bad - the burger looked similar to beef, and was juicy and delicious. But it didnt taste like beef. Maybe it's different for others, but for me, the beef is the spotlight of a burger. Beyond and Impossible haven't gotten that beefy taste - at least to my buds.

When I cook a Beyond Meat burger at home, I usually add a little butter - I dont think there is enough fat, and I also add some Takii umami powder (which I believe is just salt, and ground up mushrooms). I think those additions help the illusion of beef. You could probably also cook the burger in rendered beef fat, and that would probably really help the beef flavor...probably defeating the point of meat alternatives though.

I wish I could cook an Impossible at home, just to experiment.



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Your wish should come true, they announced back in January they plan on selling the Impossible Burger 2.0 in grocery stores.

Cooking it in animal fat is a good way to reduce meat consumption anyway, so it's a good strategy that way.

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