There's value in supporting ethical businesses. There's also value in encouraging less-ethical businesses to be more ethical.
I can't speak to the situation in the US, but here in the UK, veggie burgers in fast food restaurants represented a fairly significant tipping point. In the late 80s and early 90s, it could be genuinely inconvenient to be vegetarian. Asking "do you have a vegetarian option?" in a restaurant often resulted in a blank look. If you wanted to buy meat substitutes, your only option was a health food shop.
By the 00s, being a vegetarian had become a complete non-issue. Every restaurant had at least one reasonable vegetarian option, every supermarket had a decent selection of meat substitutes and vegetarian ready-meals, every product that was suitable for vegetarians was labelled as such.
For would-be vegetarians, that ubiquity removed a significant barrier. The sheer convenience of vegetarianism induced a lot of people to give it a try and took away an excuse for not trying. Perhaps equally significantly, it normalised vegetarianism - when McDonalds and Burger King offer a vegetarian option, you can no longer argue that it's some weird hippie fad. The same thing is now happening for veganism.
I’m not clear that this makes Burger King any more ethical, or less unethical. You wouldn’t praise a prolific serial killer for letting the odd victim go. Besides, fast food has a lot to answer for besides animal welfare.
I can't speak to the situation in the US, but here in the UK, veggie burgers in fast food restaurants represented a fairly significant tipping point. In the late 80s and early 90s, it could be genuinely inconvenient to be vegetarian. Asking "do you have a vegetarian option?" in a restaurant often resulted in a blank look. If you wanted to buy meat substitutes, your only option was a health food shop.
By the 00s, being a vegetarian had become a complete non-issue. Every restaurant had at least one reasonable vegetarian option, every supermarket had a decent selection of meat substitutes and vegetarian ready-meals, every product that was suitable for vegetarians was labelled as such.
For would-be vegetarians, that ubiquity removed a significant barrier. The sheer convenience of vegetarianism induced a lot of people to give it a try and took away an excuse for not trying. Perhaps equally significantly, it normalised vegetarianism - when McDonalds and Burger King offer a vegetarian option, you can no longer argue that it's some weird hippie fad. The same thing is now happening for veganism.
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