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I think the basic problem with all these schemes is people don’t want to pay for most content, the entire concept of ‘surfing’ the web is frictionless interactions with content and constantly needing to make decisions about whether to buy something, even if it were pennies, is a cognitive burden that forced accounting and a shopping mentality on a reader who just wants to fall down the rabbit hole of link chasing.

Sure, some high quality long form content can pull this off, but would I pay for the Verge, or say, MKBHD’s reviews? No. Maybe Anandtech once in a while.

There’s a paradox of choice as well.



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