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There was a story going around a while back that claimed that one of the big Silicon Valley companies was doing this: Bought TV ads that had such audio clues, then eavesdropped on you to detect them. I don't recall if it was Facebook's mobile app or Alexa that supposedly did the listening.

A very quick web search didn't uncover anything concrete, but I'm somewhat certain I didn't dream this.



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You didnt. It is a real thing. Solid way to do tv ads conversion tracking.

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