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The results are human curated as much as google would like to publicly pretend otherwise.

I think a more fundamental problem is a large portion of content production is now either unindexable or difficult to index - Facebook, Instagram, Discord, and YouTube to name a few. Pre-Facebook the bulk of new content was indexable.

YouTube is relatively open, but the content and contexts of what is being produced is difficult to extract, if, for the only reason that people talk differently than they write. That doesn’t mean, in my opinion, that the quality of a YouTube video is lower than what would have been written in a blog post 15 years ago, but it makes it much more difficult to extract snippets of knowledge.

Ad monetization has created a lot of noise too, but I’m not sure without it, there would be less noise. Rather it’s a profit motive issue. Many, many searches I just go straight to Wikipedia and wouldn’t for a moment consider using Google for.

Frankly I think the discussion here is way better than the pretty mediocre to terrible “case study” that was posted.



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