> Once you’re locked into one company, there’s not much incentive to switch. In fact, doing so can be a real hassle, since it requires resetting all those passwords all over again.
Why would it be a hassle? It should be trivial to switch password managers. Do some not allow you to export or import data?
This brings up another question: How can VCs justify $200 million in funding for businesses with essentially no customer lock-in?
> How can VCs justify $200 million in funding for businesses with essentially no customer lock-in?
Once you have a password manager you're happy with, why would you ever switch? Dashlane works fine, I do export all my passwords once or twice a year in case the sync process ever goes wrong and deletes a bunch of my data, but even with the ability to easily switch I see zero reason to ever consider alternatives.
> Why would it be a hassle? It should be trivial to switch password managers. Do some not allow you to export or import data?
I’m not sure why TFA says it would require resetting all passwords, but to answer your point, not all password managers have the same features. For example, Bitwarden doesn’t have enough structured types to accommodate things like software licenses, WiFi passwords and other things. When you import such data into it from another password manager’s export, all this data will be in some broken up jumbled format that’s not easy to use or is probably incomplete.
For simple website logins though, every password manager should be interchangeable with another through export and import features.
Why would it be a hassle? It should be trivial to switch password managers. Do some not allow you to export or import data?
This brings up another question: How can VCs justify $200 million in funding for businesses with essentially no customer lock-in?
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