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Some customers don't care. Some very much do. At my last full time gig, we were trying to sell enterprise software to publicly traded companies. Not only did they want to know our full time head count, they were extremely cautious about doing business before we had received outside funding, despite the fact that we had been operating for over 2 years.

However, for my bug tracking app, http://trackjumper.com, I am the only one involved, yet I still say "we". Not because I'm trying to be deceptive, but because I'm talking for the company, not myself. And there is no first person pronoun for "the company" - so "we" it is. And I agree, in situations like this, the customers really don't know or care.



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