> Why have the hypercorporatists and hypernationalists not replaced it???
It’s not profitable.
Nowhere near as many people would donate money/time/edits/content to Wikipedia if it wasn’t a registered non-profit - nor would they receive donated/subsidised hosting services from their providers - and if it’s for-profit they would need to run ads - and there’s no money in generic ads so they have to be either content-based ads (which immediately creates a perverse incentive for articles to be edited or biased in favour of the advertiser, which devalues the content of the encyclopaedia - or behavioural/tracking ads, which won’t be here for long due to expected incoming changes in browser handling of cookies and cross-site content) - which leaves behind only paywalling the encyclopaedia - and we saw how well that worked-out for Britannica, Collier’s, and Encarta.
Wikipedia has a high-value because it’s a non-profit - as contradictory as that sounds.
> Wikipedia has a high-value because it’s a non-profit - as contradictory as that sounds.
No question. It's the primary reason its community stuck with it across the many years it took to build it up, whereas the editor communities abandon for-profit content farms like Quora or Answers.com.
> and there’s no money in generic ads
Wikipedia could operate the encyclopedia side of itself with generic advertising. There is a lot of money in generic ads, relatively speaking, when you're dishing out static text content and some images at a billion page views per day (especially when the bulk of your platform's expansion is over, so your situation re expenses is increasingly stable).
Could you run the encyclopedia thin for ~$20 million per year? Based on their budget history, you absolutely could. So could you bring in at least $20m in revenue via generic advertising, against several hundred million page views that you're able to show ads on (a bit larger than the English edition's daily page views; ie I'm heavily discounting monetizable traffic down from their global figures to tilt this even more conservatively)?
You need a CPM of around a range of $0.10 to $0.15 to at least have a shot at making it work. It's a very low number for a super premium property that sits at the top of nearly every Google search result.
You could make ten phone calls and trivially fill $20m in generic advertising every year. Pick up the phone and call: Google, Amazon, Walmart, Microsoft, Coca Cola, Procter & Gamble, Comcast, Unilever, Samsung, AT&T. At $2m each, you'd have to fight them off with a stick at those CPM rates for that reach. Procter & Gamble spends $10 billion globally on advertising, they wouldn't take $2m to slap their brands on Wikipedia? They'd probably take that every month if they could.
Would any and all manner of advertising turn off visitors and editors? Probably. That's the far bigger problem than whether Wikipedia could bring in $20m per year in advertising on their massive traffic base. Not to mention that Google might (would) start viewing them as a competitor and might (would) downgrade their content placement to neuter that risk.
It’s not profitable.
Nowhere near as many people would donate money/time/edits/content to Wikipedia if it wasn’t a registered non-profit - nor would they receive donated/subsidised hosting services from their providers - and if it’s for-profit they would need to run ads - and there’s no money in generic ads so they have to be either content-based ads (which immediately creates a perverse incentive for articles to be edited or biased in favour of the advertiser, which devalues the content of the encyclopaedia - or behavioural/tracking ads, which won’t be here for long due to expected incoming changes in browser handling of cookies and cross-site content) - which leaves behind only paywalling the encyclopaedia - and we saw how well that worked-out for Britannica, Collier’s, and Encarta.
Wikipedia has a high-value because it’s a non-profit - as contradictory as that sounds.
reply