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If it was just a few voices on Twitter, it would be less of a problem. But it's also journalists, academics, grievance entrepreneurs of various stripes — all of whom exert an influence on the general public. It's businesses that don't want to get on the wrong side of those people. And it's employees of those businesses who don't want to get fired.

"Cancel culture" is just a new spin on scapegoating, behavioral contagion, and public shaming, all of which have a very long history.



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