I have forgotten to cancel subscriptions from iTunes a few times as I tend to watch my CC statement for forgotten subscriptions, not Apple Free Trial emails. The real issue is that they make it impossible to get a refund once you as a customer have been charged even when the app developer agrees to give you one. Being forced to delegate billing to a robotic corporation that treats your customers like robots is a terrible position to force developers in to.
Is this your personal experience? I’ve previously received refunds for purchases and movie rentals. It required an email but also gave me confidence that if I ever bought an app that was junk that I’d get a refund.
I've also gotten refunds for movie purchases and rentals.
Even just a couple of days ago, my reason was "other" with an added comment "this movie was truly terrible" (R.I.P.D, don't bother... thought we'd buck the trend of bad reviews on it... but nope).
Never a hassle...
That said this is definitely a user hostile approach pretty much banking on the fact that people will forget or just not have time/energy to go cancel (and remember where/how).
Ive never had a problem with app refunds, but for subscription refunds - hell yeah its terrible.
I was double subscribed to a service. Same device, same account, literally within seconds of each other (double tap maybe?). I was billed twice a quarter for 2 quarters. When I raised this their response was (quoting from the email): "We've thoroughly reviewed your case with our Support Team, and I’m afraid to say that we are unable to proceed with the actions requested."
I replied, restating the problem. They did not respond. I contacted them again 2 days later. No response. Again 5 days later. No response. Again a month later - no response.
There is no way to communicate with them once they have decided they aren't going to deal with your enquiry, so I have had to swallow the loss as they are known for blocking accounts who perform CC chargebacks :/
It has been my personal experience. I bought You Need a budget and forget to cancel before the trial ended. YNAB support was awesome but told me I needed to contact Apple as they processed the payment. It took a while to find the right contact form on Apple's site to get a hold of a representative. I was told per their terms and conditions I could not be given a refund despite having documentation of YNAB agreeing that I should get one. I finally had to speak with a "Senior Specialist" who was able to process my refund after a long period of me not taking no for an answer.
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