I'm pretty sure they used to require uniform pricing. I remember Spotify getting in trouble for having different prices in the app. But that was several years ago.
B2B apps are exempt from the the IAP requirements.
It's an important question to SaaS products that want to pivot to B2C or launch a B2C view of a B2B product.
Take Office 365 for example, originally it was B2B for the first few years then Microsoft made it available to everyone. Similarly, would you consider Adobe Creative Cloud a B2B service or B2C?
B2B apps are exempt from the the IAP requirements.
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