No one said there is no markup. MSRP is explicitly not "at cost" or even wholesale. That is the actual point.
MSRP is constant at all retailers though.
You really think that all retailers sell the same goods at the same price? Have you ever looked at the price of snacks at a movie theatre and compared the price anywhere else? Heck even at the grocery store a 20 ounce soda sold on the aisle is cheaper than the same soda sold at the checkout line refrigerated.
Are cars all sold at the same price everywhere? TVs? Computers?
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