This is the real lesson from DNT: you can not trust bad actors to be good.
Every time we see these voluntary initiatives about how advertisers are going to be responsible from now on... they can't. The industry will never be responsible, left to their own devices they'll use DNT as a tracking mechanism, and then justify it by saying that they need to remain competitive.
There is no such thing as a responsible advertising industry, it doesn't exist. They've demonstrated over and over again that they have to be treated like malicious actors, they are incapable of self-regulating.
Every time we see these voluntary initiatives about how advertisers are going to be responsible from now on... they can't. The industry will never be responsible, left to their own devices they'll use DNT as a tracking mechanism, and then justify it by saying that they need to remain competitive.
There is no such thing as a responsible advertising industry, it doesn't exist. They've demonstrated over and over again that they have to be treated like malicious actors, they are incapable of self-regulating.
reply