bing's not a good example here - everyone took the piss out of its name when it was released (and it still said in mocking tones), and it isn't all that popular as a search engine either.
The name google was name chosen after Googol (https://it.wikipedia.org/wiki/Googol) to reflect the amount of webpages that in the founder intentions they were about to index.
Apparently when they registered the name the officer/employee was not familiar with the concept and just wrote down the name as they thought it was written: Google.
Good point. Not like "Google" or "Bing".
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