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103.0 points by cjlm | karma 1540 | avg karma 7.33 2020-11-23 16:35:25+00:00 | hide | past | favorite | 120 comments



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> Who will win, a multibillion dollar industry or a couple of txt files?

I don’t want to read the whole thing because I don’t care too much, so I may be a little bit off topic here, but afaik nobody has managed to block Facebook’s sponsored posts with these lists.


I have managed to block them with some filters & ublock origin. At least for now.

Reading posts on r/uBlockOrigin, there seem to be multiple versions of facebook, and what works for some doesn't work for others.

I don't use facebook too often, but if adblock really stops working, I will completely abandon it. Before I found the correct filters, my usage did drop, since every other post (literally) was an ad.


It's very easy to block them: don't visit facebook, and you'll never see the ads.

Certainly an effective strategy which most would call boycott. Blocking ads implies consuming the content without the ads.

Boycott implies some form of coordination that’s more than just rejecting the premise and/or use of Facebook.

Messenger is the best thing facebook has done imo. Since facebook is like a driver's license atm, you can be certain other people use it and having a chat client tied to it is very nice to have.

I know we all like to rip on them but at least it's better than WhatsApp or discord where someone has to actively create and account and learn the platform before using it.


> Since facebook is like a driver's license atm, you can be certain other people use it and having a chat client tied to it is very nice to have.

This is an unfortunate situation to be in.


I agree but fighting against a culturally accepted standard isn't the issue. It's what everyone uses. Thinking it's not as private as IRC doesn't change the fact that it's easier to get on facebook than it is IRC.

That's "avoid", not "block".

Twitch has also been successful at bypassing adblockers over the last few months

Nah, we're winning now.

What's the current workaround? uBlock Origin isn't working for me and the earlier userscripts I saw were broken by Twitch

First was uBlock scriptlet patching window.fetch and replacing player_type=site with twitch_everywhere, facebook, embed, thunderdome, animated_thumbnails, dashboard. Every time took couple of days for twitch to patch it, including just saying fuck it and starting to play prerolls in the dashboard. Then extension .on webRequest.onBeforeSendHeaders to override user-agent

    Googlebot
    Mediapartners-Google
    LinkedInBot/1.0 (compatible; Mozilla/5.0; Apache-HttpClient +http://www.linkedin.com)
those also no longer work. Then someone discovered there arent any ads in the embeds so someone else wrote userscript replacing Video element with embed ;-) and finally we are back to patching webRequest to spoof being an embed.

All this cat and mouse will go away as soon as Chrome V3 manifest lands and kills blocking webRequest, because privacy or something (V3 still lets you spy on all webRequests, just not override them ...) :/


Only if you use their website. It's invested with ads and tracking. You can use a desktop client to play the stream in a native player and irc for the chat.

https://streamlink.github.io/streamlink-twitch-gui/


Not really. Twitch has been sending in-m3u8-playlist ad segments to clients like Streamlink for long a while now.

Streamlink's workaround is to avoid playing pre-roll ads by sniffing for SCTE35 segments in the playlist.

However, you can't just seamlessly skip ads. Twitch's servers won't send you the next segments of the actual stream until an appropriate amount of time has passed. What's an adblocker to do in that case? Show a blank screen?

If Twitch wanted to squash adblocking entirely, they could so easily do it.


>Show a blank screen?

yes? Isn't that what people did back then? eg. live sporting event, when the ads came on you went to go get snacks or the toilet. It's not ideal but it's still better than having commercial messages blasted into your consciousness.


Yep. That would be perfect time to reflect if you want to continue watching whatever you were watching, mediate or take a snack break or take the boiling water off the stove and throw some tea leaves in it or you name it.

They will never be successful with me. As soon as I see a pre-roll ad on Twitch I close the tab. Then I search for how to get around it and typically update uBlock Origin. Recently this happened regularly for about 2 weeks and then it stopped.

If they ever succeed I’ll just go elsewhere. I’m not spending one minute of my time getting brainwashed by ads.

I’ve also stopped Chrome from auto updating in anticipation of Google enforcing Manifest v3, which will cause uBlock Origin to break. That should give me enough time to figure out my next move.

This is a fun game for me :)


Instead of maintaining an out of date Chrome once that change rolls around, why not switch to Firefox?

I trust Mozilla way less than Google. They've never pulled a Mr. Robot (3rd party advertisement integration) or a Pocket (forced 3rd party extension integration) on me like Mozilla has. There are way more eyeballs on Google, so if they do something that I don't like - I'll know about it and how to fix it or work around it. I also don't like Mozilla's culture of political ideology at all. Finally, they had the swing vote for getting rid of WebSQL and they pushed that freaking piece of crap IndexedDB instead (among other bad decisions).

Beyond that, there are lots of things about Firefox that just annoy me. Off the top of my head - The search box being on the bottom and taking up the whole horizontal width of the view box, the inconsistent menus (context menu sub-menus fly out on hover, the program menu sub-menus do not), the boxy design and the native title bar which results in less vertical space. They only thing I'd want from Firefox would be containers - but I just use separate Chrome profiles to get the same effect.

I'm also a developer and I vastly prefer to use, test with and develop against something from the Chromium/Blink/WebKit lineage over Gecko. I want a mono-culture and to that end, I basically only test with Chrome and Safari. Everybody else can either keep up or die (or fork Chromium, customize it and maintain that). There's absolutely no problem with every Linux distro using the Linux kernel mono-culture, so why would there be a problem with a common browser engine/infrastructure mono-culture?

If I have to switch, I'd much rather go with something like Vivaldi or Brave. I doubt it will come to that though as I will probably only have to pause Chrome updates for a brief time while new extensions come out to keep blocking ads. The Manifest v3 limitation is in the number of rules (30k per extension) so I bet that each filter-list will just be it's own extension. There is no limitation on cosmetic filtering via injected JS.


Yeah, I have a separate extension just for Facebook. And also a separate browser profile.

I had recently noticed this was starting to drive me nuts as I block a lot of other in my day to day life and facebook has been getting through.

Went looking for a paid option on Facebook to remove ads, like youtube premium which I enjoy, but they are very much against doing this. I guess when your entire organization becomes about selling ads, the team that wants to just make money directly gets shouted down.


I don't spend much time on Facebook, but I use a Firefox extension from here: https://www.fbpurity.com/ which lets you get rid of (hide) a lot of the junk, including sponsored stuff. It would be unbearable for me otherwise.

This is a simplistic view of our current Internet.

Google owns all of the spam filters used by 99.9% of all email providers. If they don't like your content, the majority of your intended audience will never see it. This isn't including search traffic. They regularly censor news organizations without telling them.

Recently, Mailchimp announced that they will block any content they deem unacceptable. They get to decide what your recipients will see.

Payment providers like Paypal and sites like Kickstarter also regularly ban people they deem 'unacceptable'.

The phone company isn't allowed to block you because you said something politically incorrect to my friends and tech companies should be no different.

The tech community isn't protesting this right now because their perceived enemies are being blocked and censored en masse.

Don't be shocked one day when you are censored and blocked and people like me just don't give a shit anymore


>The phone company isn't allowed to block you because you said something politically incorrect to my friends and tech companies should be no different.

AT&T does block their customer's email content without informing their paying customer. At this point I trust NSA more than these private companies. At least NSA has some government oversight and subject to FOIL request with these private companies it is basically the East India company all over again, wild wild west. They can do pretty much what they want. And like the Federal Reserve has their own private armies.

Vote with your money and internet usage.


AT&T ISP/cell and AT&T the phone company are probably two different companies held under an umbrella company. Verizon does the same thing. The tech companies are running headlong into being regulated as much as ma bell was. They just do not realize it yet.

>The tech companies are running headlong into being regulated as much as ma bell was.

The government will need to overcome free speech first.


Can you share a link to the mailchimp thing? I'd missed that.

Here's a list of stuff Mailchimp won't distribute, along with the reasons they won't carry it: https://mailchimp.com/legal/acceptable_use/

That all seems pretty reasonable, and it's not like we have the right to demand that a private company host our content.


"Sexually explicit content" is "pretty reasonable" to censor, in your view?

Definitely. That's one of the most common things in most services' ToSes. From a business point of view, carrying that content probably causes much more hassle than it's worth for most companies that aren't set up for the adult entertainment industry. If and when a customer accidentally sends porn to a 13 year old, which would you rather tell the parent screaming at you: "we're sorry and we'll instruct the customer not to do that again" or "oh my, that's against our policies and we'll be sure to cancel their account. Thank you and please don't organize a pitchforked mob to march on our headquarters".

I don't care if adults look at porn or engage in porn-based commerce; I'm not saying "porn is immoral and it's good to block it!" I do believe that the vast majority of businesses not already working with that industry don't want the aggravation that comes along with dealing with that content, though, and that's why it's widely barred.


Maybe I'm unclear on what Mailchimp does. Do they host private mailing lists, or just do outbound 'opt-in-but-not-really' marketing?

If they host mailing lists, that's something I've never stumbled across.

They host (mostly) legit bulk email. So if you subscribe to a newsletter or get announcements about sales from a web page via email, it's likely MailChimp

The newsletter part is what I was driving at. If they host that sort of thing, then are they lumping in private newsletters or mailing lists for sexual abuse therapists (or survivors) with unabashed pornography?

This is just one reason why people should not eagerly condemn everything that is "sexually explicit" and hand-wave it away ("Yuck, of course no one wants anything to do with that.")

On a site called Hacker News, people should grok that, but the audience around here isn't what it once was. Do you people want Gilead? Because this is how you get Gilead.


I highly doubt a legitimate newsletter or mailing list for sexual abuse therapists would be sending out "sexually explicit" content.

It's not insanely difficult to start your own mailing list/ newsletter service. At my previous job, I had did exactly that. Then you can absorb the potential legal liabilities yourself.


Thanks, and this list is indeed, not terrible.

Think I found it in the ToS, though.

_"Mailchimp also does not allow the distribution of Content that is, in our sole discretion, materially false, inaccurate, or misleading in a way that could deceive or confuse others about important events, topics, or circumstances."_

Once upon a time, l'd consider this reasonable. They're within their right as a company. But anymore I wouldn't use their service if I was looking for a mail distribution platform.


I'm so torn on that one. On one hand, yeah, it's creepy that a company would decide whether my content is truthful enough to carry. On the other, there's been so much targeted disinformation this year that I can totally understand Mailchimp not wanting to carry QAnon idiocy, or anti-vaccine propaganda, or "COVID is a hoax" things, or other content that causes direct, measurable harm against the country.

My big issue, is that I don't particularly trust any organnization to audit information in a non-partisan manner within the context of our polarized political and media landscapes.

I fully trust that the policy has been implemented with the best of intentions, but without a common core of cultural values, an environment of partisan hostility, and accepted narratives downstream from the raw data being interpreted as the absolute 'truth' by either side, I think it's safest to select contractors that you expect won't fold under political pressure, or engage in their own activism if your product is meant to be mass market.

Either that, or integrate a level of service redundancy to account for potential deplatforming from any of your providers.

If your product or service is meant to serve a partisan niche, I think you have a lot more latitude.


> Google owns all of the spam filters used by 99.9% of all email providers. If they don't like your content, the majority of your intended audience will never see it. This isn't including search traffic. They regularly censor news organizations without telling them.

Do you have a citation for the censorship allegations?


Those of us who follow it closely have first-hand experience.

So, that's a no? If you actually have first-hand experience you could trivially provide details.

Yes, it's a no. Find it out yourself.

There is nothing to find. And stop speaking out of your ass.

OK. Piss off.

Hey, please don't post like this and please don't get sucked into tit-for-tat spats like this. I know it's hard to walk away, but it's the only thing that works.

https://news.ycombinator.com/newsguidelines.html


Hey, please don't post like this and please don't get sucked into tit-for-tat spats like this. I know it's hard to walk away, but it's the only thing that works.

https://news.ycombinator.com/newsguidelines.html


You are correct, several large corporations bordering on monopolies (and possibly national security apparatus too) are in the process of putting the internet under total control.

Disappointingly there are those who would downvote you for the heresy you speak. These people are delusional for thinking corporations are bothered by the social/racial/whatever justice that drives them to call for more censorship. Corporations are opportunistically using these moral panics to impose control.


> The phone company isn't allowed to block you because you said something politically incorrect to my friends and tech companies should be no different.

The nazi dog guy was prosecuted under telecommunications laws originally intended to stop people making obscene phone calls.


> The phone company isn't allowed to block you because you said something politically incorrect to my friends and tech companies should be no different.

The phone company normally connects two people at a time. That's not a public forum.


Unless you have a party line.

Real ads are now different, they are masked as regular content published by regular users.

Native advertising (as it's known) seems like a hit amongst consumers: https://web.archive.org/web/20161212173926/http://sciencebul...

Such "passive" advertisements (including billboards or the ones you see on the TV) are okay compared to the hyper-targeted advertisements which have pretty much lead us to present-day's dragnet-style surveillance.


I would actually just prefer this model take over completely. The model where you just stick ads into some unused screen space, popups, commercial breaks, ad segments are hot garbage.

Like I don't really have an issue with someone posting a thread "BIFL Request: Spatulas" and some brand rep being like "Hey I work for $company and we have a thing that might work for you." One of the best answers I ever saw on /r/femalefasionadvice was a Lululemon rep doing a full breakdown of their different product lines, model differences, prices ranges, target markets. Like god damn I wish all ads were like that. It was an actual informative sales pitch.

I think some light regulation that says reps have to be upfront about their affiliations is all that's really needed here.


So far most of the the sibling comments miss the goddamn point: Lululemon reps, salesmen on quora, and in generall situations where you know the person is selling you something are not a problem.

The real thing is shills posing as independent third parties posting praise/visibility/reviews or even complaints about some thing that they have a vested interest in you buying or using. It's most egregious and obvious on reddit, but I guarantee you it's here on HN too.


I've never seen someone here who I thought was legitimately a "shill".

I bet 99% of accusations of "shilling" are false. It seems like everyone wants to believe that the people they disagree with are being paid. It's a form of conspiratorial thinking.


I agree that a lot of people are willing to regurgitate corporate marketing without being paid.

I'm still prepared to call that "shilling".

So-called influencers exist on this basis. Influencers' work is initially unpaid, until they show they have a following and can be comfortably loyal to brands. If you follow growing social media accounts, especially on TikTok and streaming platforms, they'll quite often make it clear they hope to be rewarded later (correctly or incorrectly).


The word 'shill' was a poor choice, my bad.

> It seems like everyone wants to believe that the people they disagree with are being paid. It's a form of conspiratorial thinking.

Getting your product to the front page of HN "organically" has gotta be worth a lot, and it would be pretty strange if nothing on the front page was there via some less organic association.

It's not about disagreement or conspiracies, just that everyone talks like they're selling you things now even if they just own the thing and aren't being paid or intentionally 'influencing'. And I remember when it wasn't like that - even on reddit. I don't think it's an intentional thing (which would be your conspiratorial thinking) so much as an emergent property of large, anonymous, loosely connected groups of people where some of the people are only there to sell stuff, which just so happens to be convenient if you're there to sell.


> Getting your product to the front page of HN "organically" has gotta be worth a lot, and it would be pretty strange if nothing on the front page was there via some less organic association.

I mean, it's HN. The orange-username "voting ring" is built right in.


It made me basically give up on reddit, I spoke to some marketing guy who does it and he was so oblivious to the damage ppl like him have done to the internet.

I'll take sponsored posts over constant online tracking.

My hypothesis is that on major platforms such as Facebook and Twitter, tech-savvy users with a solid ad-blocker (like UBlock Origin) contribute valuable content and provide valuable interaction with the bulk of the users without. We are a vocal group who on the whole have a decent understanding of the mechanisms used to influence people, and if we didn't have ad-blockers, we would complain loudly, entertain alternatives, or try to subvert the comfortable business model that is targetted advertising. We'd raise awkward questions, constantly.

As the author points out, to our eyes the internet is unusable without an ad-blocker. With an ad-blocker, it is somewhat OK, and with it we grudgingly accept the status quo. This is fine as far as those platforms are concerned. The working ad-blocker is our pacifier.

We are being tolerated.


How do tech-savvy users contribute more valuable content than non-tech savvy users? Maybe when it comes to content about tech but that's not the majority of content on Facebook and Twitter

Yeah, this doesn't seem right to me. I don't think my family consumes content by the tech-savvy - they come for the content by friends and family members, and get sucked in via the rest of the stuff Facebook throws at them via the feed.

Nowhere in that pipeline do "tech-savvy users with a solid ad-blocker", "who on the whole have a decent understanding of the mechanisms used to influence people" come into play - unless you're counting Russian agencies and others who are explicitly using it for propaganda (not to be confused with people who like-and-reshare David Icke nonsense.)


Hypothesis: we're in the net rather than just being on the net. That gives us access to a wider range of material.

For example, I found Nightline [0] on itch.io earlier today. I'd never even heard of itch.io but I follow a cool nerd on Twitter and she retweeted [1] another cool nerd.

We know about RSS. I have dozens of feeds and they're really varied. I've been following many of them for at least a decade.

You're just not finding this stuff on /r/yourregionalcity unless someone like us posts it there.

[0]: https://colorfiction.itch.io/nightline

[1]: https://twitter.com/colorfiction/status/1330575276561063937


Not more valuable, just valuable. I don't mean to imply that what one group contributes is more valuable than the other, just that what the ad-blocking group contributes is valuable to help retain users in general.

I.e., from a monetization perspective, losing (part of) the ad-blocking group is much more expensive than retaining them with their ad-blockers working.


I have never encountered a single online forum where the users did not believe that 'we' were the biggest contributors to whatever.

For any given forum, the "we" making the claim is almost certainly correct. Most people on any given forum only lurk, so the people commenting are inherently "contributing" more. Many lurkers will recognize your username, and you certainly contribute more to HN than them, so if you were to have made that claim in your comment you'd be correct.

See: Participation inequality [0] and the 1% rule/90-9-1 rule[1] and the friendship paradox[2].

Re-reading your comment, I think you might actually mean that people commenting on random forums think they are the biggest contributors to <something off of the the forum>, which isn't nearly as certain.

[0] https://en.wikipedia.org/wiki/Participation_inequality

[1] https://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)

[2] https://en.wikipedia.org/wiki/Friendship_paradox


Reddit is a prime example of what you're explaining. Reddit has been aggressively expanding their advertising, yet they've done little to nothing to stop ad blockers, or third party Reddit clients, such as Apollo, that automatically strip the website of ads.

I'd posit that Reddit understands that the demographic actually generating content (comments, posts, etc...) are very tech savvy, heavily utilize ad blockers and ad-stripping third party clients. Reddit understands that these users would leave the site en masse if their third party clients or ad blockers were interfered with. This would result in a drop in quality content for "average", non-ad blocking users to interact with, ultimately killing their web traffic and ad revenues.

I'd also bet this is why Reddit has yet to force everyone to the new advertising-optimized redesign, which their power users hate.


I think I’d bet that Reddit just hasn’t seen a reason to prioritize it. They seem perpetually understaffed on the eng team.

It wouldn't take too much effort to do. Just lock down the existing API and require all requests to be signed with a safetynet/recaptcha/devicecheck token. On the other hand they've been making various changes on the new mobile app, adding various a/b tests that try to encourage account creation.

It's not just the mobile app, but a lot of the stuff on the regular reddit site is full of dark patterns. They want you to create an account to see comments below the top levels.

old.reddit.com still gives the experience that you're used to if you want to remove the redesign.


> Reddit understands that these users would leave the site en masse if their third party clients or ad blockers were interfered with.

I want to agree but I don’t. Twitch recently went to war with adblockers and they don’t seem to have lost any meaningful amount of streamers/viewers (at least the streamers/games I follow have the same amount of viewers/chat spam as before). Why would reddit be any different?


Twitch is a job for the big-time streamers, right?

I don't know what Gallowboob gets paid to be on Reddit, but I expect nothing and get nothing. On Twitch I assume even the small-time streamers are trying to make money and get big. So Twitch has that leverage over their power users.


excellent comment

agree completely with you

The only LOGICAL reason to go from a format that works to such a terrible format, is that it can make ads work better


You are now making me wonder: what's the % split of left-leaning and right-leaning users that use ad blockers? What about men and women?

Oh man, this would be interesting! How to survey users to find this out, I wonder. Adblock users are likely to be harder to reach and survey

Based on nothing other than my assumptions, I would say users who block ads skew younger, and younger people skew left.

I know that (right-leaning) die-hard culture warriors take some pleasure in depriving tech giants and (left leaning) media companies of revenue by using ad blockers. Some go as far as to only share archived versions of the sites so that not even a site visit can be recorded.

Maybe this is just my biases showing, but I would expect that your average adblocking person is more likely to stay away from Twitter and (especially) Facebook than a non-adblocking person. I don't have any evidence to back this up; it's just a feeling.

It isn't always a choice, unfortunately. Just to make an example, an HR person 'nicely' asked me to create a linkedin profile. The signal-to-noise ratio is already zero, I bet without an adblocker my head would explode.

On the other hand advertising isn't something that just automatically pays bills. If I buy ads on a page, I want it to be worthwhile. If I buy views on the screen of users that hate my brand because I show up on their favourite page and disturb them, I haven't really gotten value for my money so I'm perfectly happy that you use an adblocker.

> We are being tolerated.

Facebook does some pretty ridiculous stuff to try and prevent AdBlockers and outside tools from being able to remove things from your timeline.

I suspect they feel like ad-blocked users are better than non-users, but they are still going to try their damndest to prevent adblocking.


The Kafka bit was totally on-point.

> (I love that around 3:19, where the narrator says they’re in for a “tough battle”, you can clearly see all of them playing Wolfenstein.)

It was Duke Nukem 3D.

:)


I spotted the same thing :) that pistol and rocket launcher are quite memorable :)

> Using the internet without adblockers is intolerable.

Yes it is. I remember conversations here on HN years ago where some would argue that people in fact loved ads.

Now it seems this line of argument is gone for good. Everybody agrees ads are horrible.

The only question that remains is, are they indispensable? I think not. We'll see.


Maybe the "we love ads" argument is gone, but I still see the "I've trained myself to ignore ads" line of reasoning, which is countered by dark patterns exploiting thousands of years of evolution against ignoring things like motion and bright colours. Plus I'm not sure how you "ignore" non-optional ads between what you want and where you're at...

Advertisement is euphemism for spam.

There still isn't a good alternative model.

Without ads, businesses will put up subscription-only features and paywalls. People hate those too. But we need to accept the fact that businesses can't make money by giving everything away for free. I'd rather put up with ads than see the internet devolve into paywalls on most sites -- paywalls are more annoying to work around.


It's already happened. More and more news sites are behind paywalls. A lot of the articles posted on HN are behind paywalls, and half the time I'm too lazy to try archive.is or one of the other paywall workarounds, so I end up doing without.

On the other hand, if I'm reading an aggregator like Google News, the interesting thing is that the top article for a particular sub-topic might be from the NYT or another site with a paywall, but if you look down the list you can get a similar article from a non-paywalled site. The cool thing about this is I get exposed to a bunch of random sources, and often they are local news sites.

I've looked into subscribing to some sites, but most want north of $10 per month, some in the $20-$30 per month range, and I just don't get that much value out of them to justify paying, especially when I'd end up having to pay for several of them, which would add up to several hundred dollars a month. It's still a real shame that micropayments isn't a thing; I wouldn't have an issue reading the first paragraph or two of an article, and then having to spend something like 5c to 25c to read more. I fully understand why micropayments haven't taken off, but it's a shame nonetheless.


The worst part is that after you subscribe to some of these sites, you still get ads. The New York Times is one example.

Most of the big webpages are about hosting and sharing content, if we can shift the hosting costs onto the consumer somehow then those applications have no real reason to be a business.

Of course some content on e.g. Youtube is now partially funded by ad-revenue but that seems like something that happened more or less accidentally, and it has some undesirable consequences (hence why people are increasingly trying out other revenue streams).


I would rather pay subscriptions to sites I use than live in the advertising economy.

For a subset of websites, there is affiliate marketing. I live pretty well from it despite having a fairly small amount of traffic.

One size doesn't fit all though


I've seen a resurgence in the "I like ads" argument from non-tech-savvy friends recently, usually in the context of Facebook. This feels like the modern equivalent of people in the '50s saying they smoke cigarettes to help them relax, but I can still empathize with it a bit - reducing the friction of making good purchasing decisions is plausibly pro-consumer, and with that in mind I've personally criticized Amazon's failure to effectively automate my boring/routine purchases.

there's this false notion that users hate ads. that's why they use ad-blockers. people hate intrusive ads. I do. I don't like auto-playing video. dynamically loaded ads. don't like ads that track me. brand ads i.e banner ads, that're just a simple picture are acceptable to me - like the ones we used to have in paper newspapers. creatives worked on those. now it's just random shit.

I am a user and I also hate ads. It is not a false notion.

My dislike of ads is directly correlated to how visible they are in a linear fashion. The only ads that I find to be unobtrusive are invisible (i.e. non-existent).

I hate ads. I don't care how visible or not they are. Ads are emotional manipulation designed to get us to open our wallets to spend on things we wouldn't otherwise buy. I refuse to subject myself to that when there is an alternative.

I fully admit that my opinion is not the only one. I'm sure there are some people whose attitude matches the one you describe. But my guess is that sentiment toward ads is declining. At the very least, publications are deciding that they can make more money off subscriptions than ads. Not sure if the revenue for ads is declining, or what.


Another data point here, I'm a user who utterly hate ads.

Ads is just another word for manipulation. I see ads as an amalgam of screaming signaling noise that feed our primitive brains with ideas that are not ours.

I don't care if it's a huge, medium, small, unobtrusive. I simply can't stand ads at all.

All this disgust is on ads on a very basic level, imagine what I think about target ads/tracking.

edit. spelling.


This post discusses the history of ad blocking, but doesn't mention my favorite from the era, Proxomitron. Anyone else remember it?

https://en.wikipedia.org/wiki/Proxomitron


I used https://www.privoxy.org/ back then.

They are not ad-blockers, they are HTML firewalls.

Fairly sure the point about not understanding how a car works when you turn the key is meant to represent increasingly complex systems - and for sure knowing “every single bit” is a tall order... but that expression (using a car engine as an example of an unknowably complex system) always struck me as odd: is the author unaware of how internal combustion works?

With the clear intelligence of the writing one has to guess that getting a cursory knowledge of how a gasoline motor, clutch, transmission and differential works would take far less time than this article took to write!

Maybe I’m being pedantic here but if you can make sense of Kafka - turning a car key shouldn’t be much of a mystery!


> always struck me as odd: is the author unaware of how internal combustion works?

Cars are much more then that nowadays... They are computers with code that fails... The other day my car stopped by itself because it got scared and almost got me in an accident


Don't worry, bikeshedding insignificant details is very common on HN. Moreover, this kung fu of splitting hairs with your bare hand while blindfolded seems to be a competition among some commenters.

Quote: "Something I worry about a lot is that I don’t understand how the internet works. And by that, I mean the entire web, the whole shebang, from when I press “Send Newsletter”, to how Normcore makes it way up and through WiFi and then thick cables somewhere in the darkness of the Atlantic, through seas of malware, bypassing the dark web, and finally finds its way to your inbox, all of it. "

Well, this implies that dark web and the sea of malware are some dragon land in the middle that needs to be quietly trespassed to reach the other safety. But the better analogy is more like current pandemic where people navigate elbow to elbow and some of them have COVID-19, regardless of the physical location. Trust me, your packets can be next to some malware/dark web packets right after they left your router and are still traveling inside your building, even before reaching your ISP gateway.


"Who will win, a multibillion dollar industry or a couple of txt files?"

The textfiles! [1]

"Howard said his gripe is not with advertising per se, but with the time it takes to view a page with advertising. "It can take 4 to 6 seconds to download each ad, and if you are on the Web a lot, that really gets annoying," he said. "If the advertisers want to pay for a high-speed Net connection to my house, then I would take the ads, but right now it is costing me money to look at their ads.""

This is reason #1.

As a user, I chose minimalism. I prefer a UNIX-like research OS instead of a corporate branded one from a FAANG company. I prefer text-based software and the VGA console. I rely heavily on programs other than web browsers for making HTTP requests. Sometimes I forget why I became a software minimalist. When I started using the internet in the early 90's, there were time limits; I had to use the time as cost efficiently as possible. Thus the answer is speed, cost and reliability.

Through this choice of minimalism I am able to avoid, to a noticeable extent, others usurping as much of my resources as they can get away with. I am able to minimise having to allocate computer resources and bandwidth to subsidise the "multibillion dollar industry" of serving internet ads. I can use the internet on slow connections and it is still reliable.

IMO, when users debate the merits of internet ads, we are in fact debating the merits of allowing this "multibillion dollar industry" to use our self-financed resources; the computers we bought, and the bills we pay to keep them powered on and connected to the internet.

"Now, whenever you load a website, scroll on social media, or hit Enter on a Google search, hundreds or thousands of companies compete in a cascade of auctions to show you their ad. The process, known as "programmatic" advertising, occurs in milliseconds, tens of billions of times each day. Only automated software can manage it."

This is reason #2.

As above, when users debate whether internet ads are acceptable, IMO we are debating whether to let others use some of our computer resources and bandwidth. Specifically, we are debating whether to subsidise the operation of the "multibillion dollar industry" of internet ads.

In addition, arguably we are debating whether it is acceptable for others to add milliseconds of delay to the fulfillment of our HTTP requests while ad selections are made in real-time -- for the purpose of supporting a "multibillion dollar" industry.

Users self-finance their internet use. However the "multibillion dollar" internet ads business and those companies who rely on internet ads-related revenue for survival are not self-financing. They rely on the contribution of user resources.

I have not seen much debate on the question of internet ads framed as a debate over donation of user resources nor user consent to millisecond delays. However, for me, these comprise 100% of the reasons I cannot tolerate internet ads. This is why I use a text-only browser to read things posted to HN.

I enjoyed this article and the historical perspective it offers. I think that Privoxy and other similar projects not focused on a single application deserve mention when recounting the history of combating the attempted advertising-driven commercialisation of the internet.

1. However I am not sure that the "block" list model is scalable if ad tech keeps growing -- I think we may see some antitrust regulation that could result in an even greater number of ad servers on the internet. Personally I use an "allow" list approach since I do not need to worry about images nor JavaScript.


> People told us if you put ads online, the internet would throw up on us. I thought the opposition was ridiculous. There is hardly an area of human activity that isn’t commercial. Why should the internet be the exception?

One can never be 100% confident of the accuracy of quotes from decades past, but it's interesting to note the conflation of advertising and commerce here -- perhaps even more so if it's a contemporary reminiscence.

At the time Wired produced physical magazines (albeit with advertisements within) so the idea of people paying them for thoughtful content was not alien.


I wonder how many people would be well paid and working in tech if we did not have ads. Without ads, most of the big tech company would not exist and you would not be so highly paid.

So not sure I understand the hate ads get. I like having a job and getting paid.


Most of us don't so much hate ads so much as the super creepy tracking, fingerprinting, etc which inevitably seems to follow internet advertising.

Oh, did I read "blocklists"?

I see ads all the time, in-app, which is where they have moved. Is there an easy way to block them too? I guess not because they securely get delivered right into the app along with rest of the content.

The advert contents is still delivered from 3rd party servers, so on Android you can side-load Blokada, which provides host-based ad-blocking. It runs as a local VPN routing all traffic through it, and blocks the ad hosts. You'll probably still see advert place holders in a lot of apps, and on my phone at least I have to be vigilant that the OS doesn't kill the VPN process, but it's well worth it.

Thanks! I remember that I had tried Blockada but was annoyed with the VPN disconnecting, the battery usage and my phone just killing the app. I have now installed PiHole. Not sure how effective it is, but I'll try it out.

NextDNS in combination with AdGuard Mobile Ads filter will do just that and it will encrypt your DNS traffic too.

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