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It’s the friction of launching a new application the first time. It requires like four more clicks to run an unsigned executable on Windows, two of which are to bypass a scary “this is probably malware” dialog box.


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Get your exe signed?

I dunno, number of clicks seems like a weak argument in favour of web to me.

Start -> type "f-i-r-e" -> click Firefox -> click bookmark in the menubar

That's still 3 clicks. Doublclicking the icon on the desktop maybe but that's 3 as well. Launching a native app would be no different.


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