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Of course Ive pushed the design this way. He also designed the Apple Watch to be a design centric device and didn’t want it to be about health.

I wonder if any of these design choices are what led to him leaving. I’m almost confident a consensus was around one of these major changes he bet on and leadership heard all the nasty feedback across the web. Maybe Ive took it personally and just decided his time was over.



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Ive was terrible for Apple as soon as Jobs was no longer there to curb his worst impulses. He's a great designer, but he's the kinda guy you want designing your concept cars, not your production vehicles.

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