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Not necessarily. Sometimes more users is better than higher revenue.

If those 200 million users have to choose between paying you $20/year or paying only $1 and joining a network with 1 billion users...they'll probably choose the later. Then you won't see those 4 billion dollars.



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It depends on the business.

If users cost $0.05 / user to support, that's very different than $1 / user.

Software products scale... but they don't scale completely free.


Yes, of course, but we're talking about messaging apps like Whatsapp.

And in the 90s, that would have been bandwidth.

Now, widely used messaging platform also means content moderation team and local law enforcement alignment.


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