Seems more of a truth in labeling measure. A product won’t be allowed to say it contains the meat if it doesn’t. Also says that it cannot claim to imitate the meat if it doesn’t. But the bar for “sufficiently imitates to be allowed to say it imitates” is unclear. Any poor imitation of a Picasso is still an imitation.
Talking about “hamburger” is laughable, as ground-up people from Hamburg is forbidden by most culinary guidelines. Waiting for the hammer to fall on hot dog labelling.
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