The Friendship paradox has nothing to do with what people think: it's an observed fact and related to the way that node degree in social graphs work (or random graphs in general).
For example, if you go to a gym, you are probably among the weakest in the room. Simply because the strongest are more likely to be those who go to the gym the most and therefore, the ones you are most likely to encounter.
If you hit the dance floor, the same happens, and as expected, most people think they are below average dancers. In fact, the worst dancers may not dance at all, so you can't compare yourself to them.
https://en.wikipedia.org/wiki/Friendship_paradox
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