Hacker Read top | best | new | newcomments | leaders | about | bookmarklet login

Corporate branding efforts to be more "woke" are cheap. It doesn't cost Raytheon much to paint their logo as a rainbow and do an "employee story" about how they have also have LGBTQ employees (building missiles). But don't get under the impression that Raytheon still isn't focused on building missiles. It's just an easy corporate branding win for most of them, so they just do it.

I don't think social justice messages on a website or social media are necessarily a sign of losing focus. It's just some branding stuff. If the company is "losing focus" is likely due to many more factors.



view as:

Hah, bingo. I suspect all the people who left Basecamp will soon realize this when they finish their paid sabbaticals and move on to other companies.

Legal | privacy