This is only true if you are a software company that makes money selling or servicing software. I work at a mega bank and we produce tons of software. It’s still a cost center, a means to an end.
The only distinction I see is that software developers want to believe they are somehow more special than everybody else.
I mean, everything is a means to an end to make money. Google isn't selling ad tech software, they're selling space on websites to advertise. The tech is just a means to an end for that.
The companies that recognize this are the successful ones, and the ones who don't fail eventually. Even John Deere sees the light here. Why do you think they have all of the DRM BS? The value comes from the software.
The only distinction I see is that software developers want to believe they are somehow more special than everybody else.
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