Companies and institutions just need to realize that Twitter is not the general population. How many TV shows are regularly trending on twitter but have no audience? How many products are vilified but still sell just fine?
Marketing firms have been selling the lie that they analyze twitter to build campaigns, pr, etc. Their customers just need to realize that it's just BS.
Marketing firms have been selling the lie that they analyze twitter to build campaigns, pr, etc. Their customers just need to realize that it's just BS.
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