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> Wordle was acquired for an undisclosed price in the low-seven figures.

Did I read that right ? Wordle was valued above 1M. It seems crazy from the outside but I guess I never realized how popular it.



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For what it's worth, I haven't played a game consistently for close to 20 years but Wordle stuck like glue for some reason. I've only missed two words in 3 weeks. It's kind of addictive. I might stop tomorrow, who knows, but it's interesting that I'm still returning to it day after day.

I'm notoriously bad at picking up habits too, even if it's something I want to do.


It's addictive but it's also impossible to burn out since it's just one per day.

If it was unlimited I would have likely gotten bored of it day 2.


Absolutely, I would have too. I'd burn 30m on it and totally forget about it.

You should try NYT’s Spelling Bee. I think it also has that daily coming back kind of attraction.

Ha, you're not kidding. That's really fun.

Given their metrics (reportedly ~2M daily actives & growing) it struck me as cheap.

The road to monetize those players and to make let’s say $2M net would be a huge pain in the ass. I would also have just sold and moved on to the fun part of a new project

I enjoy Wordle specifically because it's zero friction to play (aka there are no ads, no signup, no popups, no nags to subscribe for "$1 a week") - which of course will be the first thing NYTimes adds.

Real bummer, I enjoyed the collective experience of sharing the emoji square badges with friends in group chats. It was a fun daily challenge that anybody could hop in on at any time.


New York Times will make much more back from Wordle.

It's the new sudoku. It's the new crossword puzzle.


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