From the headline:
"ULTRA FIT™ MASK Filtration like an N95 Breathability of a 3-Ply"
From the FAQ:
"Are ULTRA FIT™ masks rated as an N95 respirators?"
"No. N95 respirators are intended for healthcare workers and, if used correctly, must be fitted to the user’s face in a specialized process called “fit testing.” A professionally fitted N95 respirator will provide more protection than an ULTRA FIT™ mask but will be much less breathable and much less comfortable than an ULTRA FIT™ mask. N95 respirators are designed for front line healthcare workers looking after COVID patients. N95 masks are not suitable for general community use, because most people will not reliably wear an uncomfortable mask in low risk community settings. ULTRA FIT™ masks are designed for comfort, compliance, and better protection than any other mask for general community use."
But then they go on to show some decent results from their ASTM testing!
They desperately need a copywriter, marketer, or someone else who's going to put a little more thought into what they're communicating.
If you dig deep, it looks legit. On the surface the claims are impressive. But right below the surface— where many scam-averse PPE shoppers will be lurking— you start to see warning signs. They're comparing it to an N95 too much but the qualifiers are awful. That FAQ answer is both condescending in the way scam copy is, and fails to offer any justification for why THEY made the comparison. They don't mention the ASTM certification, let alone the impressive tests results. The only efficacy numbers they show are at the bottom of a linked PDF.
Seems like a good product but a great example of how communication isn't making something look and sound nice. A mask made by two doctors, one also a medical engineer, working in two of the best hospital systems in the country, will look no different than some random factory pressing stuffed animal batting into the shape of KN95 masks without the proper communication.
From the FAQ:
"Are ULTRA FIT™ masks rated as an N95 respirators?"
"No. N95 respirators are intended for healthcare workers and, if used correctly, must be fitted to the user’s face in a specialized process called “fit testing.” A professionally fitted N95 respirator will provide more protection than an ULTRA FIT™ mask but will be much less breathable and much less comfortable than an ULTRA FIT™ mask. N95 respirators are designed for front line healthcare workers looking after COVID patients. N95 masks are not suitable for general community use, because most people will not reliably wear an uncomfortable mask in low risk community settings. ULTRA FIT™ masks are designed for comfort, compliance, and better protection than any other mask for general community use."
But then they go on to show some decent results from their ASTM testing!
They desperately need a copywriter, marketer, or someone else who's going to put a little more thought into what they're communicating.
If you dig deep, it looks legit. On the surface the claims are impressive. But right below the surface— where many scam-averse PPE shoppers will be lurking— you start to see warning signs. They're comparing it to an N95 too much but the qualifiers are awful. That FAQ answer is both condescending in the way scam copy is, and fails to offer any justification for why THEY made the comparison. They don't mention the ASTM certification, let alone the impressive tests results. The only efficacy numbers they show are at the bottom of a linked PDF.
Seems like a good product but a great example of how communication isn't making something look and sound nice. A mask made by two doctors, one also a medical engineer, working in two of the best hospital systems in the country, will look no different than some random factory pressing stuffed animal batting into the shape of KN95 masks without the proper communication.
reply