Mostly marketing, but also the bigger vehicle safety dilemma: if you drive a bigger vehicle and crash with a smaller vehicle, you will be fine but the smaller vehicle will not. Hence, to remain safe in a world where some drivers get SUVs/trucks, you more or less are forced to get one yourself.
An easy solution would be to tax vehicles in relation to how much road damage they cause. If drivers had to pay the weight of their vehicle to the fourth power, then they would all think twice before adding any more unnecessary (and lethal) kilos to their vehicles.
One could buy a 30K minivan for that, not a 100K truck. And that marketing seems to be very powerful if it can easily make people pay 10s of thousand dollars more for the things they don't want, I'd like to employ this marketing for my business if it had been real.
Probably missing. I respond to the post that explains that people drive expensive cars they don't want because they are big and well marketed with an example of cheap big cars and a request for a referral to a marketer able to oversell tens of thousand dollars of useless goods.
An easy solution would be to tax vehicles in relation to how much road damage they cause. If drivers had to pay the weight of their vehicle to the fourth power, then they would all think twice before adding any more unnecessary (and lethal) kilos to their vehicles.
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